We hope that you have enjoyed reading our posts on Irish retail technology. From this point on, you can keep up to date with Irish technology news at Best Connected.

Please continue to use the blog as a resource for accessing information on innovative Irish retail technology companies.

The Best Connected blog aims to connect the software and service community, Enterprise Ireland clients and Multinational companies with each other and with the Public Sector and 3rd Level education. It aims to leverage Ireland’s strengths, connections and recognized talent in these areas.

You can also follow @EI_TheUK and @EI_AStephen for industry news.

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    Pat CarrollThis is a guest post from Pat Carroll, an independent digital marketer,  whose clients include Newsletter.ie. Here Pat introduces retailers to their new App, which helps to personalise their email, thereby optimising sales opportunities.

    Are you a retailer who knows that presenting a customer with the wrong offer is bad for business?

    Then, email can be your most effective communications tool. Even if yours is a bricks and mortar store, email is a tried and tested way of increasing footfall and can act as an effective showrooming tool.

    How many times have you signed up to a newsletter, only to be bombarded with an arsenal of sales shrapnel?  

    That certainly wasn’t what you opted-in for. You expected relevant emails, with special offers or information that appealed to you, delivered with appropriate frequency.  So, their trigger-happy, scatter-gun actions made you reach straight for the UNSUBSCRIBE button.

    If a customer signs up for your newsletter, they are allowing you ‘into their Inbox’. This opt-in can be a golden opportunity for the retailer, but it is also a privilege that needs to be respected and handled with care.

    For many subscribers, the opt-in occurred after they had made an in-store or online purchase, so that the very next email they get after that purchase is critical to what happens next. This could be a follow-on purchase, a recommendation or increasing the feel good loyalty. On the other hand, if the email message is not correct it may produce a decidedly negative effect.

    Savvy retailers ‘get’ this and personalise their email communications to address their valued customers’ needs. They respect that we are all different. This personalisation can be as simple as asking for subscribers’ gender. In December, I received a beautifully designed newsletter from a high-profile fashion retailer displaying ‘the perfect little black dress’ for the Christmas party season. (I just didn’t have the legs for it!)shutterstockShoes

    Good email marketing practice nurtures sales, by treating customers and prospects like Mr Selfridge himself might have done, when he introduced his store to London in 1909.

    Personalisation should take into account a number of customer attributes, like your age, style -preferences and of course, gender.

    (UK high-street retailer, Dune successfully achieves this)

    Dune1

    Newsletter.ie is one of the few email marketing platforms that offer this service.

    Their ShopperScore  App contains all the features that the savvy retailer needs to help offer their customers a truly personalised service:

    • - They develop a customer ‘Persona’, aligning the customer with its products.
    • - This is much more than simply tracking clicks. Leadscoring is used to help gauge prospects by their buying potential value to the retailer.
    • - A Welcome Series is deployed so that right from the get-go, your subscriber is encouraged to engage by prompting them with relevant and timely emails.
    • - Using dynamic content, the customer receives material and offers based on their own particular Persona.
    • - Integrated email surveys are utilised to further flesh-out the subscriber Persona.
    • - Customers can be further segmented and targeted with offers based on their loyalty scheme points.
    • - Using Clickstream Tracking, even deserted trolleys can be tracked and an email sent to help direct the wayward shopper back towards the checkout.

    Dune2

    Click through to find out more on the ShopperScore  App

    Ready to treat your customers to the personalised shopping experience they deserve?

    …just like Mr Selfridge did!

    MrSelfridge

    Newsletter.ie  is a member of Enterprise Ireland’s Retailer Ready Programme, designed to provide support for Irish retail technology suppliers to ensure they are as prepared as possible in advance of tackling the highly competitive UK retail sector.

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      At a time when shoppers need persuading to part with their hard earned cash, retailers are expected to go the extra mile to meet demands for a hassle free, flexible shopping experience. Customer service has never been more important and should be used as a differentiator to engage and convert shoppers instore.

      Join Noel Dooley, Softworks on Tuesday 29th January at 11am GMT for a free webinar on how today’s most successful retailers are striking a balance between cost control and customer service. In this webinar you will learn how to improve store time planning, staffing to budget and labour as a percentage of sales.

      softworks

      Key Learning Points

      Register now to find out how you could achieve complete control and visibility of labour costs across your business. Can’t make it? Register anyway and Softworks will send you on the recording.  

      Discover how you could:

      • Budget your store’s labour as a percentage of forecasted sales.
      • Give managers the tools to staff their stores within budget and still accommodate demand spikes.
      • Get reports at store, cluster, brand, region and group level instantly.
      • Give payroll accurate timesheets on time, every time.
      • Manage absence, holidays and training on-line with no paper or spreadsheets.
      • Track through your email in-box approvals and authorisation.

      REGISTER HERE!

      Enterprise Ireland is a champion of innovation, and can provide retailers with access to emerging technologies from Irish companies with world-class solutions for retail.

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        You may have been wondering why we have been so quiet lately. The answer quite simply is that we have been very busy designing Round 2 of the Retailer Ready Programme. If you have an innovative solution for retail technology, Enterprise Ireland’s “Retailer Ready Programme” could be right for YOU!

        Despite the doom and gloom, there is opportunity for Irish companies in the UK retail market, which is set to grow to £300.7bn in 2013. Shoppers are increasingly looking online ahead of traditional high street stores, with the online market estimated to have reached a value of £77bn in 2012. This will grow to reach 11% of total retail spend over 2013.

        Customers are expecting retailers to go the extra mile to meet their demands of a hassle free, flexible shopping experience.

        Where does opportunity lie for suppliers?

        mCommerce: Shopping & paying for goods via mobile device. Retailers are encouraging shoppers to embrace mobile through instore wi-fi and offering mobile payment options.

        In-store technology: Increase of investment in in-store technology (for customers and staff) will evolve from trials to full store roll out.

        Couch commerce: The boom of tablets and smart TV’s opens up further opportunities and market segments to online shoppingin the home. IMRG estimates that 80% of smartphone and tablet owners use their devices while watching TV so investing in tablet optimised sites is essential for retailers.

        Supply Chain Infrastructure: Delivery is a key differentiator for retailers. Customers can avail of click & collect/reserve and same/next day delivery. As cross border growth is a key online strategy, retailers are also expanding shipping options and localising transactional websites.

         The Retailer Ready Programme

        Although the UK retail market is one of the most vibrant in the world and offers great opportunity to Irish retail technology companies, it is also one of the most competitive markets. The Retailer Ready Programme was designed by the New Market Entrants Team in EnterpriseIreland’s UK office to provide support for Irish retail technology suppliers to ensure they are as prepared as possible in advance of tackling the highly competitive UK retail sector. The New Market Entrants Team works with Irish companies that are new to exporting and has experience in guiding companies in their early stages to ensure a sustainable strategy as they enter the UK market.

        According to Allyson Stephen, who leads the Programme; “The UK multichannel scene offers opportunity for Irish suppliers despite the competition; we want to give Enterprise Ireland companies who have an innovative offer the best chance of success”.

        The Programme was run in 2012 for the first time, with six Enterprise Ireland client companies (Actus Mobile Solutions, Worldnet TPS, Von Bismark, Touchpoint Interactive Media, Newsletter.ie and Zapa Technology) receiving expert mentoring and support from a Retail Panel that included representatives from the Dune Group, TK Maxx and global provider of multi-channel commerce solutions Venda.

        Programme Participants

         Participants of the Retailer Ready Programme 2012

        The Group Creative Director of Venda was impressed with the Programme:  

        “The Retailer Ready Programme provides unprecedented opportunities for Irish companies to gain a true insight into the current retail and technology trends within the mainland UK. Individuals and companies gain in knowledge of confidence as the sessions progress, the summit of which is a 1 day event providing a platform to engage, interactive, quiz, prod, poke and present to some of the most seasoned eCommerce professionals in the business – you shouldn’t miss this opportunity!”

        Get in touch!

        The Retailer Ready Programme offers participants unique insights, selling skills and access to this market place.

        We are looking for participants for the second round of the Programme, due to begin in February 2013. Please note that places are limited to Enterprise Ireland clients only and strict criteria apply.

        For more information, contact Aislinn Mahon: Aislinn.mahon@enterprise-ireland.com. The deadline for applications is Monday 28th January 2013.

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           This is our second guest post from Sage Pay’s  Michelle Murphy. According to Michelle, many e-tailers are breaking new ground in customer engagement with a range of new and highly innovative tools. Here’s her pick of the best.

          Online retail has exploded in recent years and competition for customers is fierce. Conventional marketing tools are reaching saturation point. Email newsletters, a low-cost and effective method of customer engagement, are used by nine out of 10 successful online businesses, according to Sage Pay’s annual E-Business Benchmark Report. With so many e-businesses to choose from, how can you be sure that you’re doing all you can to attract customers to your site and not losing them to the competition?

           1. Augmented reality

          What is it? Considered by many to represent the future of e-commerce, augmented reality (AR) works by combining live data with computer-generated imagery. For example, by overlaying useful information (restaurant reviews, Wikipedia entries, Google searches, YouTube videos and so on) onto the mapping or photo Apps that are available to consumers on their smartphones – or by allowing customers to virtually try on clothes using webcams.

          Who’s using it? Swiss watchmaker Tag Heur has an AR demo that allows consumers to try on watches virtually before purchasing them. Supermarket chain Tesco has adopted the new technology to sell homeware online by allowing shoppers to view items in their own homes. Meanwhile, in late 2011, fashion brand and Sage Pay customer House of Holland teamed up with InStyle magazine to enable readers (with the House of Holland App) to buy items from the looks featured in the magazine.

           2. Interactive video

          What is it? E-commerce brands have been using videos for some time now to showcase their products or services, but many e-tailers are now looking to take the use of video one step further. For example, by allowing shoppers to click through to purchase the goods featured.

          Who’s using it? ASOS led the way in 2011 with its ‘Urban Tour’ campaign which consists of ‘shoppable’ videos of street dancers. The videos are fully interactive, allowing viewers to click on a dancer, watch their individual performance and click links to buy items from the outfit.

           3. Location-based marketing

          What is it? The use of global positioning technology to send geographic-specific marketing to consumers via their mobiles. It allows businesses to tailor products to customers by location; for example, by directing them to their nearest store; tempting them with promotions; and offering the option to reserve and collect goods.

          Who’s using it? Mobile phone operator O2 is one of the most high-profitable adopters of location-based marketing. It is using the technology to extend its O2 Priority Scheme, working with brands like Marks & Spencer to send targeted offers to customers that tie in with nearby stores.

          Sage Pay Europe Ltd is the UK and Ireland’s leading independent payment service provider (PSP) and is one of the most trusted payment brands.  Every year Sage Pay processes billions of pounds worth of secure payments for its 45,000 customers and makes the process of accepting payments online, over the phone, or in person simpler, faster, safer and more profitable for businesses of all sizes. 

          Get in touch @ info@retailer-solutions.com to enquire about guest posts for Retailer Solutions-we want to hear from you!

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            Aislinn Mahon is a member of Enterprise Ireland’s New Market Entrants Team based in London. The team works with Irish companies that are new to exporting, and has experience in guiding companies in their early stages to ensure a sustainable strategy as they enter the UK market.

            There are more than 150,000 online retail businesses in the UK, with a total market value of €78bn (IMRG). This results in a highly competitive market for vendors, and the need to establish credibility and differentiation is strong.

            The Retailer Ready Programme has been designed by the New Market Entrants Team in Enterprise Ireland’s UK office in association with Conduit Consultancy and Cracking Markets to provide support for Irish retail technology suppliers to ensure they are as prepared as possible in advance of tackling the highly competitive UK retail sector. The New Market Entrants Team works with Irish companies that are new to exporting, and has experience in guiding companies in their early stages to ensure a sustainable strategy as they enter the UK market. “Our role in the Market Entrants Team is about matching client capability to market opportunity. It is no secret that the UK eCommerce scene is booming; we want Irish companies to take advantage of this”, says Enterprise Ireland’s Allyson Stephen.

            “The origins of the Retailer Ready Programme stem from the recognition that although the UK retail market is one of the most vibrant in the world and offers great opportunity to Irish retail technology companies, it is also one of the most competitive markets”, said Fergal O’Mullane of Conduit Consultancy. “We wanted to provide an incubator environment for a select number of Irish companies, who would be supported by an expert panel through the Programme. Our hope is that they will provide an example for other companies to follow and increase the profile of the Irish retail tech cluster in the UK”.

            Six Enterprise Ireland client companies (Actus Mobile Solutions, Worldnet TPS, Von Bismark, Touchpoint Interactive Media, Newsletter.ie and Zapa Technology) are currently receiving expert mentoring and support by a Retail Panel that includes representatives from the Dune Group, TK Maxx and global provider of multi-channel commerce solutions Venda. Will Byrne, CEO of online payment solutions provider Worldnet TPS is enthusiastic about their participation. “As a small company, you can find it difficult to get access to retailers on a large scale. The Programme offers us the opportunity to get feedback as to what exactly they are looking for. Enterprise Ireland is helping to give Irish companies that sense of credibility and lift brand awareness”.

            The panel was assembled to represent a cross section of the retail technology sector including leading retailers, solution providers and industry specialists. Eva Hoff, co founder of Skywire, the Luxury and Lifestyle brand interactive agency is excited to feature on the panel. “The UK online retail space is one of the biggest and most competitive in the world. I believe that Enterprise Ireland’s Retailer Ready Programme will offer participants unique insights, selling skills and access to this market place. Being involved in this important initiative and sharing the knowledge I have is a great honour.”

            The perfect pitch will be delivered by the six participants to an audience including the Retail Panel in East Point at the end of November. For more information on the Programme please get in touch with Allyson Stephen or Aislinn Mahon in Enterprise Ireland’s London office….and of course keep up to date at www.retailer-solutions.com.

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              As every online retailer knows, the run-up to Christmas is the busiest time in an e-businesses calendar. But with consumers more fickle than ever before and the competition just a click away, Sage Pay’s  Michelle Murphy offers her tips to making the most of the seasonal rush.  

              Get mobile savvy- We’ve all been there, stuck on a train in the snow on the way home from work.  Make the most of this commuter chaos by optimising your website for mobile browsers to make sure your customers can reach you how and when they choose.

              Declutter your website- Keeping your site fresh and relevant is important. Now is the perfect time to get those seasonal best sellers on to your homepage.  Think about grouping your products under easy to find tabs such as Gifts for Him, Seasonal Items etc.  The easier you make navigation, the less dropouts you will have.

              Get Social-If you’re not already using social media to attract build a loyal customer base and advertise key products, there’s no time like the present so take the plunge and post your first tweet!  These channels can give your brand a real boost and even better, they won’t cost you anything. Try promoting competitions, link to seasonal products and get involved in real conversations with your customers.

              Make sure your returns and refunds policy is up to scratch-This is one of the key incentives to turning a browser on your website into a buyer and when buying gifts for fussy relatives, this policy really comes into it’s own so make sure you’re providing your customers with a slick, no hassle returns process.

              Stock up-It’s all very well driving traffic to your website but if you don’t have enough stock for the demand, your customers will leave your site and chances are, they won’t come back.  Make sure you’ve got plenty of stock for the seasonal rush.

              Offer next day delivery- Next day delivery is fast becoming one the of major customer enticement tools to convert browsers into buyers on your site.  And with the competition just a click away, it’s even more important that you make an impact on your customers as soon as they reach your site.  No matter how organised we think we are, next day delivery has saved the skin of many a forgetful shopper.  If it’s something you can offer, do.

              Test your website-It’s good practice to check your pages regularly, alongside tracking your checkout abandonment rates.  In many cases drop-outs can be down to a technical fault that you’ve never noticed.  Best practices advises user testing your site once a week but this doesn’t necessarily equal cost-you can get a professional third-party to give you feedback but feedback from an online savvy friend is often just as useful.

              Differentiate yourself- With so many online shops jostling for shoppers during this period, it’s the little things that can make all the difference.  Think about offering something to differentiate yourself as a retailer.  This could be a gift wrap service or as simple as a handwritten thank you for your order note.

              Be creative with your marketing- Now is the time to ramp up your marketing  but bear in mind that many retailers will be thinking along the same lines so it’s important to be creative with your marketing and make sure your messaging really stands out in the crowd.

              Retargeting- With all this emphasis on the here and now, don’t lose sight of strategy.  Making sure you are collecting customer contact details as part of the payment process means that you will have a wealth of information at your fingertips to use for customer retargeting in the new year.

              Spread positive word of mouth-If you have case studies and quotes from happy customers then you should be shouting from the rooftops about it. No matter how much marketing you do, nothing is more effective than previous customers as advocates of your brand.

              Increase resources- Checkout abandonment rates are a natural part of online shopping with many customers changing their mind last minute. But in many cases, it doesn’t mean you should do nothing. Make sure you’re not losing customers that would otherwise convert by contacting them either on the phone or via email to identify the barriers. If you can find out what the problem is you can analyse, fix and proactively re-engage with shoppers.

              Watch out for fraud- With all the excitement, don’t forget to keep an eye out for fraud. With a sudden influx of transactions, it can be hard to monitor, but the three key things you can do to help mitigate the risk are:

              -Analyse the results provided by your fraud screening tools

              -Check the postcode against the area code at the start of the telephone number

              -Look out for a low cost transaction followed by several high cost transactions.

              Sage Pay Europe Ltd is the UK and Ireland’s leading independent payment service provider (PSP) and is one of the most trusted payment brands.  Every year Sage Pay processes billions of pounds worth of secure payments for its 45,000 customers and makes the process of accepting payments online, over the phone, or in person simpler, faster, safer and more profitable for businesses of all sizes. 

              Get in touch @ info@retailer-solutions.com to enquire about guest posts for Retailer Solutions-we want to hear from you!

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                 Retailers such as eBay, Amazon, Zappos and Net-A-Porter were cited as leaders in an ever-changing industry at the Internet Retailing Conference 2012 in London on October 9th. Here is what we picked up from the day, feel free to share your insights too!

                Managing Big Data

                Jonathan Wall, eCommerce Director, Shop Direct Group set the scene for the day when he declared “Nowhere is data more important than in eCommerce!”

                Retailers are still striving to achieve that all important holistic (and real time!) view of the customer.  According to Alison Lancaster, Marketing Director, Kiddicare “An organisation’s ability to use big data will be its next competitive advantage”. It’s not just sales figures that retailers are after. Businesses are getting serious about marrying qualitative and quantitative data, with social media playing a key role in personalising experiences. Personalisation should be treated as a process, not an outcome, using the “Amazon Model” as inspiration (i.e. start from the customer and work backwards).

                With one third of all customers using three or more devices shop, a shared shopping basket across all desktop, smartphone, tablet etc is the desired standard. Identifying and linking these touch points causes a major headache for retailers.

                According to Mark Cody at Tesco.com, it is all about “joining the dots”.  “Few retailers know how to use data, how is it joined up from multiple channels?”

                Importance of ROI

                Businesses are avoiding doing technology for technology sake. You can’t just be doing ‘cool stuff’. The question “If it’s not measurable, should we be doing it?” is constantly being asked at board level. According to Simon Smith at o2: “Tech is vital, but it’s a given”.

                The need for suppliers to demonstrate value is of paramount importance. Talk in numbers.

                eCommerce in the Organisation

                eCommerce no longer sits with marketing department, and is being seen at board level.  This was seen at Carphone Warehouse, where Andrew Harrison, the CEO leads multichannel. Interestingly, in Andrew’s case “The product we sell is the biggest threat to our business model!” making his role even more crucial.

                Andrew Harrison used the example of tennis balls to illustrate that consumers want a “Simpler, Faster, Cheaper”  shopping experience

                Put Yourself in Your Customers Shoes

                Services such as Buy & Collect (House of Fraser) and Check and Reserve (Schuh) are proving very successful, and more convenient than home delivery. A big plus for retailers is that customers also buy other products when instore.

                Think of how a customer completes their shopping experience. Customer reviews are of paramount importance, with several retailers planning to feature product reviews instore, as well as online.

                Optimise the Mobile Experience

                Every sofa, armchair, train and bus is an opportunity to sell. Ensure that your mcommerce site is optimised for transactions. Mobile traffic does not equal mobile sales, and there is still room for improvement here. Many retailers are now offering free instore wifi as standard.

                Digital payments are the future, so start getting ready now!

                Think Outside the Box

                We will be seeing more and more retail theatre (examples of Burberry,Regent Stand Primark,Oxford St). Designing shops will become designing brand experiences.

                Creating a customer centric store experience is at the top of retailers lists. One great example of innovation using augmented reality is Tesco’s Christmas Gift Guide, in which every page is augmented with click to buy, wish list, video content etc.

                An Exciting Future for Retail

                Overall, a myriad of current initiatives, ideas, dreams and desires; all signposting a very exciting future for retail!

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                  The Irish Internet Association’s eCommerce Insights Breakfast on Wednesday, October 9th 2012 offered Enterprise Ireland’s Aislinn Mahon the opportunity to catch up with some well-known faces in the industry. Run by Joan Mulvihill, CEO, the IIA is the professional body for those conducting business via the internet from Ireland.

                   “If you’re insane, it’s kind of awesome!”

                  Andrew Draper, @andrewdraper, founder of Canadian start-up Manpacks spoke to a captivated audience in the fantastic surroundings of Engine Yard’s Dublin office.

                  Manpacks is a subscription based eCommerce site for men. According to its website, it offers customers “Your manly basics like socks, underwear, razors, and toiletries delivered every three months – or whenever you need it. Choose, customize, and never have to worry about running out of your favourite stuff again”.

                  Citing Seth Godin as a source of inspiration, Andrew shared his experience of starting Manpacks from scratch. Despite its limited scope, the story of Manpacks can be applied to almost any eCommerce site regardless of reach or target audience. Good ecommerce sites are “all about user experience and iteration”. Homepages, product pages should be tested, re-tested and tested again; “Execute quickly, test and iterate”. Andrew used Seth Godin’s mantra “The riskiest thing to do right now is nothing” to prove this point.

                  When it comes to the end customer, what worked for Manpacks? The importance of offering free delivery was a key focus for Andrew. Any retailer, online or offline, big or small can consider adding any of the following features:  

                  - Free shipping

                  - On site chat

                  - Rewards for referral (Gameification works, people will sign their friends up for rewards).

                  - Emails that encourage response (never use no reply email addresses)

                  - Give customer service a voice. In the words of one happy customer: “I can’t believe I just talked to the founder of Manpacks!”

                  - Surprise your customers (Andrew’s first 1,000 customers received a handwritten note. How simple, yet effective is this gesture?)

                  -Don’t forget to have an ongoing conversation, talk to your customers about topics they care about. The Manpacks blog centres around ‘male friendly’ topics such as football, fitness, and beer.

                  -Be the face of your brand; the Manpacks brand was built on Andrew’s personality

                  Above all, make the experience painless for the customer. In Andrew’s words “ Don’t Make Me Think!!!”

                  Aislinn Mahon is a member of the New Market Entrants Team in Enterprise Ireland’s UK office. Get in touch @EI_amahon.

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                    Actively encouraged by government agencies such as Enterprise Ireland, Ireland has a powerful base of worldclass exporting companies that are focused on developing cutting-edge solutions. Renowned as a hotbed of entrepreneurship, Irish companies compete and win business all over the world across multiple sectors because they offer an excellent source of worldclass products and services, created by innovative and talented people.

                    Ireland has emerged from a period of change as a beacon of innovation and entrepreneurship. Technology is at the forefront of this revival, with companies such as Google, Dell and most recently Twitter choosing the country as their European base.

                    One example of innovation from Ireland is Actus Mobile Solutions, who have developed the world’s first multiple factor, user-friendly mobile security technology platform m:Cypher™. The platform is powering the next generation of easy-to-use, 100% secure mobile applications. Tony Burke, CTO of Actus Mobile, understands the importance of keeping the customer at the forefront of new technology. “m:Cypher™ enables retailers to develop new revenue streams by engaging with their customers allowing secure mobile shopping with one-button express checkout. The need to exit from the app to the retailer’s website to buy products is eliminated, saving the customer time and delivering convenience. Both retailer and customer are secure in the knowledge that m:Cypher™ protects all forms of financial and personal data stored and transmitted to and from any mobile/wireless device.”

                    Actus Mobile is also the exclusive European partner for Point Inside’s Indoor Smart Maps and Location-Based Advertising technologies and integrates these and other best-in-class mobile technologies with the m:Cypher™ platform to develop mobile solutions. The company was launched in 2010, and is gaining much traction in the European market; “We have recently launched applications for blue-chip clients including Liverpool John Lennon Airport and Multi Mall Management’s 13 shopping centres in Portugal. There has been a high level of interest from UK retailers and we are focused on delivering an excellent proposition both to them, and to their final customer.”

                    The importance of keeping increasingly price-sensitive customers happy has been recognised by Vol Pigrukh, chief executive and co-founder of Profitero. Profitero provides UK retailers and manufacturers with up-to-date competitive price intelligence data on an exceptional scale. “Retailers and manufacturers find Profitero data essential for Competitive Price Audit, Competitive Price Match, Ongoing Price Management, Promotions Planning and Monitoring, Assortment Planning and Market/Brand Positioning.”

                    Offering an online competitor price monitoring service to online and offline retailers and manufacturers, Profitero helps clients to increase sales and maximise profits by leveraging high quality competitive pricing data. “Profitero clients include major UK and international retailers such as Tesco, Ocado and Sonae Group, says Pigrukh. “We can monitor the online prices of both branded and own-label products for clients.”

                    Thomas Thomaidis, Head of Grocery Merchandising and Insight at Ocado, acknowledges the importance of such competitor pricing data. “Accurate pricing information is vital for Ocado to find opportunities to improve our value and range offer to our customers. Profitero have understood our mission to be different and have met all of our challenges in every step of the journey to achieve this.” Backed by Enterprise Ireland, Profitero has grown very fast internationally; its headquarters are in Dublin, Ireland. “It’s an ideal environment to set up a business, thanks to the excellent support offered by Enterprise Ireland.

                    Retailer Solutions is an initiative driven by the UK office of Enterprise Ireland, the Irish state organisation responsible for the development and growth of Irish enterprises across the world. It works with UK retailers to understand their strategic and operational needs in order to introduce them to value-adding, multichannel suppliers, such as Actus Mobile Solutions and Profitero that are capable of increasing efficiency enhancing customer experiences, and raising the level of innovation within retailing.

                    Enterprise Ireland is a champion of innovation, and can provide retailers with access to emerging technologies from Irish companies with world-class solutions for retail.

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